Blink Club
06
BlinkIt
2022
Blinkit had 9 million monthly active users and no way to make them feel like members, not just customers.
The brief was a loyalty programme. The real problem was deeper: how do you make a utility app, built for speed and function, feel like a brand worth committing to?
We built around one idea: membership as identity. The most loyal users deserved a fundamentally different relationship with the product. Not a discount mechanic. An upgrade in how the brand saw them.
Dark, gold, deliberate. Every screen was designed to feel like trust, not transactions.
Client:
BlinkIt
Date:
2022
Role:
