Point Of
08
BlinkIt
2022
Most brand consultancies solve for aesthetics. Point Of was built to solve for meaning. I co-founded Point Of in 2019 with a single conviction: that brand strategy and product thinking should never operate in separate rooms. Over five years we built identities, digital products, and communication systems for entrepreneurs, industry leaders, and disruptive startups across India and Europe.
We grew to a team of ten. We worked across wellness, fintech, fashion, technology, and culture. Every engagement started with the same question: what does this brand need to mean, and how does the product make that meaning felt?
Point Of is where strategy becomes tangible. Where a business decision becomes a design decision.
Client:
BlinkIt
Date:
2022
Role:
